This project is a success story of establishing an intagrated cross-border cyclotourist destination based on shared heritage and natural resources. The partners established unique tourist attractions in the area: an impressive lookout tower with a bike-friendly visitors centre on the so-called Hungarian Girl's Hill in Međimurje and a complementary visitors centre and bicycle pumptrack next to the city lake in Nagykanizsa. Both attractions serve to widen the appeal of the area to cyclostourists and all visitors looking for interesting and challenging outdoor activities. The two cooperating towns issued joint promotional materials for the destination, created joint tourist packages and even exhibited jointly at a specialised trade fair in a potential market.